Bag-in-Box: the sustainable innovation transforming premium spirits
When innovation rhymes with responsibility
At Maison Villevert, innovation is not limited to taste or expertise: it is at the heart of our CSR commitment. In a sector historically heavily dependent on glass, we have made a bold choice: to rethink packaging to reconcile excellence, economic performance, and reduced environmental impact.
It is within this approach that the development of the Bag-in-Box (BIB) format was born, a premium alternative that is now establishing itself as a true game changer in the spirits industry.
The Bag-in-Box: much more than a new format
Long associated with entry-level products, the BIB is undergoing a revolution today. Maison Villevert is repositioning it as a premium format, suitable for both:
- HORECA professionals (hotels, restaurants, and cafes)
- consumers looking for convenience without compromising on quality
The BIB format allows for a significant cost reduction, with approximately 25% savings per liter compared to the bottle format.
For professionals, this means:
- better margin control
- faster product turnover
- simplified inventory management
A concrete and measurable CSR commitment
The main advantage of the BIB lies in its environmental impact. Compared to glass:
- the carbon footprint is 7 to 10 times lower
- up to 10 kg of CO₂e saved per 5L BIB
In 2025, this represents:
93 tonnes of CO₂ saved thanks to BIBs
These results are part of a global ambition:
To reduce our carbon footprint by 50% by 2030
A format designed for modern usage
The BIB perfectly meets current requirements:
- Compact format → space-saving storage
- Ease of use → ideal for continuous service
- Better preservation after opening
-
Less handling and breakage
For HORECA establishments, it is a major daily asset.
The BIB: a new way to consume spirits
While BIB is popular with professionals, it is also winning over private individuals:
- perfect for convivial moments
- ideal for parties and weekends with friends
- a practical solution to avoid waste
Maison Villevert offers a growing range of references in BIB, including:
Conclusion: a format for the future
The Bag-in-Box is not just an alternative: it is a logical and necessary evolution.
By combining quality, sustainability, and performance, Maison Villevert affirms its commitment to:
- transforming market standards
- addressing environmental challenges
- supporting new consumption habits
The future of spirits is already underway, and it is more responsible.
