Sponsorship and initiatives
At Maison Villevert, excellence isn't limited to creating spirits. It extends to a strong commitment to culture, solidarity, heritage, and local roots. Through a variety of initiatives—support for festivals, community projects, educational initiatives, and professional competitions—we affirm our desire to contribute, at our own level, to a richer, more open, and more responsible world. This page brings together some of the actions that embody our vision of patronage: committed, vibrant, and meaningful.
Celebrating French cultural excellence
Maison Villevert regularly engages with cultural initiatives that showcase French creativity. Festivals, music, cinema, living heritage… we have had the honor of supporting events as varied as the Angoulême Francophone Film Festival, Les Sœurs Jumelles in Rochefort, Cognac Blues Passions, Piano en Valois, and Les 3 Coups de Jarnac. While our support varies from year to year and from project to project, our conviction remains constant: culture is an essential pillar of French identity, and deserves to be championed with rigor and passion.
A committed tribute: Wine To Water & Gary “Gaz” Regan
In memory of Gary “Gaz” Regan, a key figure in cocktail culture and friend of Maison Villevert, we have lent our support to the NGO Wine To Water, which works to promote access to clean drinking water worldwide. This symbolic gesture pays tribute to a man deeply committed to the values of sharing, humanity, and transmission. It is our way of continuing his legacy, with purpose and commitment.
Train, transmit, promote know-how
Maison Villevert is fully committed to the transmission of spirits skills throughout France. We regularly speak at hospitality schools, vocational high schools, and training centers to share our expertise and inspire vocations. We also support the prestigious National Competition for Young Bar Talents, convinced that excellence comes from supporting the talents of tomorrow. Promoting skills, taste, and rigor is preparing the future of our industry.
Villevert On Stage: revealing cocktail talents
Launched by Maison Villevert, Villevert On Stage is a unique competition, halfway between a professional competition and a gastronomic show. Conceived as a “Top Chef of cocktails,” it showcases the most creative talents in French bartending through a series of demanding and spectacular challenges. A true springboard for the next generation, this program reflects our passion for innovation and excellence.
